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Combining lasting designs with emerging innovative talent, Duralee is one of the interior design industry’s most exciting fabric brands. The Duralee began, aptly enough, when the country’s pulse quickened. Returning from World War II, Lenny Silberman faced changing times. The world was inching in a different direction, and by 1947 it was already evident to Silberman, as he walked the streets of New York, that the future “was what you made it,” he asserts. Never subtle, Silberman answered an ad in The New York Times promising “a HUGE opportunity” as a textile shipping clerk for $35 a week, landed the job, and went to night school to expand his industry knowledge and learn the fine art of selling. Together with his two partners - Sig Rosenberger and Marshall Kutz - and seven other hands-on employees, Silberman launched Duralee in 1952 from an office smaller than most modern-day walk-in closets.
As design centers opened in the 1970’s, Duralee knowingly entered in, and by 1991, the company was purveying fabrics to more than 40 countries. Silberman spearheaded the expansion of Duralee into hospitality and contract markets in the 1990s, a division that his daughter, Amy Silberman-Benjamin, Senior Vice President, now heads. Lee Silberman, a nephew, assumed the role Executive Vice President, and currently leads the export division, expanding the brand’s presence worldwide. Marty Rosenberger, son of founding partner Sig, has been with the firm for over 40 years and now holds the title of President.
Recognizing the talents of their interior design clientele, Duralee has aligned themselves with budding and established designers to create a series of licensed collections. When choosing to work with a designer, they do so not necessarily for their name, but for their ability to reinforce the Duralee design style with fabrics that are punctuated with their individuality. The Duralee Designers range from the bold Thomas Paul and expressive Eileen Kathryn Boyd to Clodagh, the industry’s first designer residential collection of earth-friendly textiles for the home, which you can find in Azul & Company furniture store in Miami, FL. Azul & Company has a wide variety of Duralee fabrics to choose from.
To reach the other end of the brand spectrum, Duralee launched Suburban Home. For those seeking lower price points without compromising taste, Suburban Home is designed in-house, much like the Duralee product, and produced at a budget-friendly cost level. With the introduction of the Alfred Shaheen Collection in 2010, the Suburban Home product line has also expanded to include licensees.
In 2003, Duralee introduced Duralee Furniture. With a full-staff of professional craftsmen in their furniture facility in Morganton, North Carolina, Duralee was the first in the fabric industry to create their own furniture in-house. Proudly made in America, Duralee Furniture offers exceptional quality with customizable options for optimal versatility.
We invite you to join us at Azul & Company furniture store at 8349 NW 36 ST, Doral, FL 33166 or email one of Azul & Company’s interior designers for more information on Duralee’s collection.
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