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Four highly motivated sales executives from Gilford Fabrics founded Wolf-Gordon in 1967: Mel Wolf, Bernie Gordon, Tony Prota, and Frank Carr. They struck out on their own with the intention of building a distribution company for vinyl wallcoverings, a product that was growing rapidly in commercial design markets. Mel and Bernie knew each other from the elementary school they attended on the east side of Manhattan; and Tony and Frank were Gilford’s very top salesmen. Their wives—Dottie, Reva, Betty, and Frances—joined in the venture, working in the Wolf Gordon’s original offices at 132 West 21st Street, in Manhattan. The combination of friendship, experience and determination among the four partners would serve as a solid foundation for Wolf-Gordon’s growth.


The post-War economy was strong in the late 1960’s and early 1970’s as Wolf Gordon expanded from its New York City base into major markets up and down the East and West Coasts of the United States. From working with interior designer & architects that strengthened its relationships and built up what is now Wolf Gordon.


In the early days, stipples and faux grasscloth wallpaper looks were extremely popular in corporate offices and brokerage firms, Wolf Gordon’s major end-users. Wolf Gordon also offered wood veneers and suede wallcoverings that took on more importance in the late ’70’s and ’80’s. Buccaneer Suede, a faux suede vinyl wallcovering, was one of Wolf Gordon’s best sellers. Custom wallpapers were offered from the Wolf Gordon beginning, whether it meant creating a wall pattern out of a logo or designing a new, site-specific pattern from scratch. In fact, Wolf Gordon pioneered a “kit of parts” screen printed collection of ten patterns developed by Patty Madden in 1982, called “Metropole.”


Sustainability is at the top of Wolf Gordon concerns. From the moment Wolf Gordon begins to develop each of our products, we consider essential variables such as recycled content, durability, and low-VOC emissions. Wolf Gordon has taken a close look at every facet of our materials, from the manufacturing process to the end of their useful life, and continually work to improve their environmental and health impact while maintaining the performance properties that make wallcoverings, textiles, and specialty coatings successful throughout the long life of a commercial interior. This determination to be sustainable is a goal Azul & Company furniture store in Miami, FL has in mind as well and by offering our clients and interior designers Wolf Gordon we have the life cycle in mind.


We invite you to join us at Azul & Company furniture store at 8349 NW 36 ST, Doral, FL 33166 or email one of Azul & Company’s interior designers for more information on Wolf Gordon’s collection.

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Azul & Company USA

701 West 26 ST

Hialeah, FL 33010

Phone: +1 (305) 859.7534

Fax: +1 (305) 448.4826

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